UNDERSTANDING THE PATIENT’S DECISION-MAKING PROCESS

Our studies for the healthcare sector

  • Get in-depth information on the patient decision pathway for various conditions such as arthritis, irritable bowel syndrome (IBS), immunodeficiency and many more.
  • Conversation analysis: Dive into detailed analyses of conversations surrounding specific pathologies, conditions and topics such as self-medication, joint health, immunity and rare diseases like PKU.
  • Brand perception assessment: Evaluate brand perception and performance through meticulous analysis of spontaneous conversations and online reviews of over-the-counter (OTC) products.
  • Tracking healthcare professionals and Key Opinion Leaders: Stay informed about conversations between healthcare professionals and opinion leaders, covering a wide range of specialists such as general practitioners, dermatologists, dentists and nutritionists.
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